The www.e-inclusionsite.org website was born in 2002 out of an ambition to contribute to the development of a global e-inclusion movement. It contains a Declaration on the Digital Divide ,the Small Fund Award and the Clicking Mechanism.
The Declaration on the Digital Divide was conceived for people rather than institutions as a way to personalize the presence of signatories. Automatic statistical processing and visualization of the signatories was intended to provide an idea of the characteristics and evolution of the signatory movement.
The Clicking Mechanism was conceived to help raise funding for project from poor areas of the world while stimulating any person in the world to become a “donor.” The original funding concept worked as follows:
(a) an sponsoring organization provided funding in exchange for prominent visibility of its logo in the website (e.g., social responsibility branding). Other branding opportunities were also possible.
(b) each €1 donated by an sponsor was valued at 20 clicks, that is, €5 cents per click. Or put in another way, every times a person clicked in the site, €5 cents of the sponsorship money were released for projects from poor areas of the world.
Having reached 1 million clicks for the GJC 2002 and 2004 , the released funds were used, in 2002, to support the attendance of the leaders of winning project to a two-week course on entrepreneurship and innovation at Santa Clara University , California, and in 2004, to award €5000 to the winning projects – URL link along with support for their development plans.
Change of Clicking-Funding Relationship – GJC 2007
For the GJC 2007, the clicking mechanism added a further 1 million clicks, to reach a total of 2 million clicks. At the same time, the Cooperazione Italiana of the Italian Minister of Foreign Affairs made a commitment for €425,000 to fund the 8 best GJC projects from poor areas of the world . This led to a revolution in the concept of fixed value per click (€0.05 per click), since at €0.05 we would have needed over 8 million clicks to be able to release the €425,000 to the 8 winning projects. The solution was simple. We changed the value of every click from its €0.05 to a kind of “floating value” that now was determined by the ratio between the available funds and the number of clicks (i.e., Click Value = Available Funds / Total Amount of Clicks). This permitted us to release immediately the €425,000, without having to wait for the accumulation of over 8 million clicks at €0.05. Thus, for the GJC 2007, the ratio of the €425,000 pledged by Cooperazione Italiana and the 1 million clicks available translated in a value of €0.425 per click.
This solution underscored the importance of flexibility in the relationship between available funds and amount of clicks gathered. For this reason, since the GJC 2007 onwards, the click will operate as a “floating currency,” with its value determined by the ratio between the available funding and the actual number of clicks gathered at a given point in time. Thus, sometimes the € value per click will be higher, some other times will be lower.
For the GJC 2009, the funding available from the Clicking mechanism of the e-inclusionsite.org goes back to the concept of Small Fund Award, with prizes of €5,000 each as in the GJC 2004. At February 2009, we have gathered €15,000, meaning the availability of three prizes at €5000 each to be given to project from poor areas of the world during the GJC 2009 Award Ceremony in October 2009. At the same time, we continue to work to gather further funding to be able to increase the number of awards to be given during the Ceremony. Another positive change is that 100 percent of the funding available in the Small Fund Award of the GJC 2009 will go to the projects. This supersedes the previous concept whereby the organizers retained 15% of the funds gathered from sponsors to cover the costs of running the website.
For greater details on how the ‘clicking’ funds have been used to benefit projects from poor areas of the world, click here .